FMCG & Retail
Move More Products with Conversion-Driven Marketing
Demandly helps FMCG and retail brands turn digital demand into real sales — across online, offline, and distributor-led models.
The FMCG Growth Challenge
FMCG brands face a different problem: Traffic without purchase intent.
Common challenges:
High bounce rates from ads
Poor attribution between marketing and sales
Limited insight into what actually converts
Difficulty reaching qualified distributors or bulk buyers
More impressions don't equal more revenue. Conversion systems do.
How Demandly Helps You Sell More
We connect marketing performance to actual commercial outcomes.
Demand generation using audience and purchase-intent signals
Conversion-optimised landing pages and product journeys
Lead or order qualification where needed (B2B, distributors)
Sales automation for follow-ups and repeat purchases
Our approach works for both consumer-facing brands and SME retailers.
Who We Work With
Our team brings experience from global brands like Unilever, Nestle, and Cadbury, adapted for African retail realities.
FMCG Brands & Distributors
Electronics Sellers
Fashion & Apparel
DTC & Online Retailers
SME Consumer Goods
Typical Use Cases
Product launch campaigns
Retail & distributor lead generation
E-commerce sales optimisation
WhatsApp & conversational commerce funnels
Repeat purchase and retention flows